B2B Exhibition Strategy

Optimize your Exhibition ROI with Pre + In + Post-Show Strategy

With 10+ years of experience in Singapore & Indonesia, we have helped 100+ marketers, organizers, & associations.

100+
Activations
10+
Years of experience
Free Consultation
Exhibition ROI
ROI Growth - LiveLife
Booth Visitors
Qualified Leads
Follow-up Meetings
Strategy
+ Training
Guarantee
Money-Back

B2B Exhibition Strategy

Help drive booth visitors, engage & qualify prospects, & follow up leads to meetings

📢

How to Promote Booth?

Wouldn't it be great if visitors know you even before the show? Better if they schedule to drop by your booth.

Learn Strategy
👥

How to Attract Passerby?

Let's make people who pass by your booth stop by wanting to know more about your brand.

Learn Strategy
💬

How to Engage Visitors?

Make our visitors feel welcomed while qualifying and engage effectively.

Learn Strategy
✨

How to Interest Prospect?

For qualified prospect, understand their needs and interest them so they look forward to hear from us again.

Learn Strategy
🎯

How to Follow Up Effectively?

Effective leads follow up to quality meeting & campaign that nurtures prospects.

Learn Strategy
🚀

Still unsure whether we can help you?

Assess your exhibition strategy & identify gaps to improve

Assess My Strategy

Our Services

To ensure you drive optimal exhibitor success & ROI

Assessment

In-depth interviews with booth team (marketing & sales) to understand current exhibition strategy

  • Strategy assessment
  • Gap analysis & report
  • Presentation + Q&A
Assess My Strategy

Strategy

Strategic planning on how to promote booth, attract & qualify visitors, and follow up to meetings

  • Pre-show strategy
  • In-show strategy
  • Post-show strategy
Plan My Strategy

Training

Guide booth staffs on how to execute strategy effectively with clear roles & responsibilities

  • Conversation script
  • Live simulation
  • Assessment guide
Execute My Strategy

Exhibitor-Success Strategy

Profile

Mike Gunawan

Exhibition Strategist

With hands-on experience in B2B events and exhibitions, Mike helps exhibitors to drive booth visitors, engage & qualify prospects, & follow up leads to meetings more effectively.

Free Consultation

Articles

Internal Motivation Strategies to Boost Visitor Engagement
Friday, 20 Mar 2026

Internal Motivation Strategies to Boost Visitor Engagement

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Behavioral Design Strategies For Continuous Improvement
Friday, 20 Mar 2026

Behavioral Design Strategies For Continuous Improvement

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Designing Trade Show Booths For Emotional Engagement Goals
Friday, 20 Mar 2026

Designing Trade Show Booths For Emotional Engagement Goals

Read More →
Contextual Design Strategies for Event Booth Experiences Drive Engagement
Friday, 20 Mar 2026

Contextual Design Strategies for Event Booth Experiences Drive Engagement

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Applying Behavioral Science to Improve Event Success Skills
Thursday, 19 Mar 2026

Applying Behavioral Science to Improve Event Success Skills

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Nurture Touchpoints Using B2B Trade Show Marketing Strategy
Thursday, 19 Mar 2026

Nurture Touchpoints Using B2B Trade Show Marketing Strategy

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Get insights on how to Optimize Exhibition ROI with Pre + In + Post-Strategy.

Let's Optimize your Exhibition ROI

 

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