Feb 24th, 2023 - Feb 23rd, 2024 10:00 AM WIB
#4 Measuring Audience Engagement from the Brain
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- Online Event via Zoom
Description
Too often we measure audience satisfaction via NPS (Net Promoter Score), asking 'How likely to recommend this event?' / 'How much you like this event?'
However this is not as accurate as their subconscious reaction based on attention & emotion. Celebrating St. Valentine's Day on 14th Feb, we as event planners must do a better job in measuring this!
What if we could easily measure engagement accurately with scientifically proven result?
What if we could test our event plan to minimize risk & predict attendee engagement?
Introducing: IMMERSION, a method developed by Paul Zak, a world-renown neuroscientist who has measured engagement in over 50,000 brains!!
Not only has Paul been able to predict the success of films via its trailer & songs pre-publishing, he has also helped world class planners to predict their event success, while measuring second-by-second audience immersion for continuous improvement!
Example, Accenture utilizes Paul's method to measure employee immersion during training.
Paul is kind enough to share his expertise so we as SMART Event Designers will learn:
1) What is immersion & why important
2) Difference of immersion vs liking
3) Measuring immersion + case study
You will also get to measure your own immersion during the event!
Simply use/buy any of these smart watches at the local e-commerce:
- CooSpo HW706 Armband Heart Rate Monitor
- Apple Watch (>Series 3)
- GoogleWear OS
We will then help install the Immersion sofware to help measure.
PS: If you can't attend, just register, we will send the recording =)
Rundown Event
The following is a rundown plan for this event.
- 24/02/2023
- 10:00 s/d 10:05
Neuroscience of storytelling
What's immersion & insights from measuring 50k brains?!
- 24/02/2023
- 10:05 s/d 10:15
Event immersion vs liking
Difference & benefits of measuring immersion vs asking feedback
- 24/02/2023
- 10:15 s/d 10:45
Measure immersion & case study
Example of measuring immersion in event, film & ads
- 24/02/2023
- 10:45 s/d 11:00
Q&A & Discussion
Answer questions & dive deeper into each topic
Register
Please click below to register & watch event recording on demand!
Hosted by:
LiveLife